Project Overview

The project includes rebranding a website for Cutting Edge Consulting Solutions, which offers recruitment and training services. The website will showcase their services, connect with clients, and provide resources for job seekers and employers.

Product Goal

<aside> 💡 a) Enhance Staff Recruitment: The website should attract skilled individuals and simplify the hiring process for our clients, while positioning our brand as a trusted source for finding capable staff.

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<aside> 💡 b) Offer Training Solutions: The website should provide a variety of training services and resources to help individuals and organizations stay up-to-date with relevant technologies and skills.

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Problem(s) We’re Solving

• Outdated Design: The former website looks outdated and it appears unprofessional and untrustworthy. Visitors may perceive the brand as behind the times or not committed to innovation

• Inconsistent Branding: There are inconsistencies in branding elements such as logo usage, color schemes, typography, design patterns, and imagery. This messaging can dilute the brand identity and confuse visitors.